The Sea is as Close as we
Come to Another World
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A Force for Change:
Transcending Sport into Industry
THE ATHENA PATHWAY: WOMEN’S & YOUTH AMERICA’S CUP TEAMS
The Quest to Become
The First-Ever British winners of The America’s Cup
174
YEARS
of history to rewrite
46%
The largest share of voice of any Team in the 37th Edition of The America's Cup
40%
of UK schools have STEM education access created by Athena Sports Group’s 1851 Trust
sir ben ainslie
Four-time Olympic Gold Medallist
Six-time World Champion
Skipper of The 34th America’s Cup Winning Team, Oracle Team USA
Founder and CEO, Athena Sports Group
Sir Ben Ainslie has got this incredible determination, a focus like nothing you've ever seen. He just never gives up.
2024
The America’s Cup is a Cultural Landmark
The greatest challenge is to mix two things that usually are not mixed together. Human capital, expertise and professionalism are Dependant on mother nature and technology.
2024
The World’s Oldest
Sporting Competition
Established
in 1851
in 1851
The World’s Hardest
Sporting Competition
Only 4 countries have ever been victorious
The Ultimate
Technology Challenge
5x the electrical
components of a Formula 1 car
components of a Formula 1 car
Entering A Bold
new Era
To transform the future of the maritime industry
Hannah Mills OBE
Two-time Olympic Gold Medallist
Three-time World Champion
World Sailor of the Year Award Winner
Skipper of the British Women’s America’s Cup Team
The world has woken up to the action-packed excitement provided by women in sports. Enter Hannah Mills, the most successful female sailor in Olympic history.
2024
Become Part of the Global Conversation
Setting the Agenda in World Sport
Creating a positive legacy for all, steering the course towards an inclusive and sustainable future.
An Ecosystem of Brand & Commercial Value
Integrating our established partner network into our operations on and off the water.
Honouring Heritage,
Inspiring Innovation
Become synonymous with the inimitable identity and values of The America’s Cup.
Setting the Agenda in World Sport
Creating a positive legacy for all, steering the course towards an inclusive and sustainable future.
Honouring Heritage,
Inspiring Innovation
Become synonymous with the inimitable identity and values of The America’s Cup.
An Ecosystem of Brand & Commercial Value
Integrating our established partner network into our operations on and off the water.
Setting the Agenda
in World Sport
in World Sport
An Ecosystem of Brand
& Commercial Value
& Commercial Value
Honouring Heritage,
Inspiring Innovation
Inspiring Innovation
For more information, please contact:
The Sea is as Close as we Come to Another World
Scroll
The America’s Cup is a Cultural Landmark
The greatest challenge is to mix two things that usually are not mixed together. Human capital, expertise and professionalism are Dependant on mother nature and technology.
2024
The World’s Oldest
Sporting Competition
Establishedin 1851
The World’s Hardest
Sporting Competition
Only 4 countries have ever been victorious
The Ultimate Technology Challenge
5x the electrical components of a Formula 1 car
Entering A Bold
new Era
To transform the future of the maritime industry
The Quest to Become
The First-Ever British winners of The America’s Cup
174 YEARS
of history to rewrite
46%
The largest share of voice of any Team in the 37th Edition of The America's Cup
40%
of UK schools have STEM education access created by Athena Sports Group’s 1851 Trust
Sir Ben Ainslie has got this incredible determination, a focus like nothing you've ever seen. He just never gives up.
2024
sir ben ainslie
Four-time Olympic Gold Medallist
Six-time World Champion
Skipper of The 34th America’s Cup Winning Team, Oracle Team USA
Founder and CEO, Athena Sports Group
The world has woken up to the action-packed excitement provided by women in sports. Enter Hannah Mills, the most successful female sailor in Olympic history.
2024
Hannah Mills OBE
Two-time Olympic Gold Medallist
Three-time World Champion
World Sailor of the Year Award Winner
Skipper of the British Women’s America’s Cup Team
A Force for Change:
Transcending Sport into Industry
THE ATHENA PATHWAY: WOMEN’S & YOUTH AMERICA’S CUP TEAMS
Become Part of the Global Conversation
Honouring Heritage,
Inspiring Innovation
Become synonymous with the inimitable identity and values of The America’s Cup
An Ecosystem of Brand & Commercial Value
Integrating our established partner network into our operations on and off the water.
Setting the Agenda
in World Sport
Ceating a positive legacy for all, steering the course towards an inclusive and sustainable future